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      <image:title>Work - APPLE — DIGITAL</image:title>
      <image:caption>One key market. Two products. Endless collaboration. SEE THE WORK &gt;</image:caption>
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      <image:title>Work - TAOS BAKES</image:title>
      <image:caption>“Get Baked” and meet the snack that hooks like a drug. From the verbal brand guide to a digital campaign, this project did it all. GET BAKED &gt;</image:caption>
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      <image:title>Work - APPLE — DIGITAL</image:title>
      <image:caption>One key market. Two products. Endless collaboration. SEE THE WORK &gt;</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/1686265600468-5U2DSN5GFQZL1LUYW1A5/moodboard%2B12.jpg</image:loc>
      <image:title>Work - SWEETGREEN — DIGITAL</image:title>
      <image:caption>I teamed up with Those Darn Robots to build a mock campaign for sweetgreen’s Summer Menu Release. GIRL MOSS IS ALIVE &amp; WELL &gt;</image:caption>
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      <image:title>Work - TRANSAMERICA — 360</image:title>
      <image:caption>Building the next phase for Transamerica’s collective impact. THIS IS THE MOMENT &gt;</image:caption>
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      <image:title>Work - MARQETA — BRAND</image:title>
      <image:caption>Moving Marqeta’s brand voice to a core ingredient driving success. SEE THE WORK &gt;</image:caption>
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      <image:title>Work - AMAZON — VIDEO</image:title>
      <image:caption>Concepting and scripting for a sizzzzle to onboard employees for the holiday season. SEE THE WORK &gt;</image:caption>
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      <image:title>Work - COFFEE COMPANY — DIGITAL</image:title>
      <image:caption>A rebrand and campaign shake hands. Float back to where the bean begins. COFFEE, RINSE, REPEAT&gt;</image:caption>
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      <image:title>Work - THE PRO'S CLOSET — DIGITAL</image:title>
      <image:caption>This project moved from creative direction to guiding writers on the cross-channel execution. WATCH THE BLOOM &gt;</image:caption>
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      <image:title>Work - PREEMPTIVE LOVE — DIGITAL</image:title>
      <image:caption>This email series converted 41% of subscribers to first-time donors, and was recognized by Mailchimp. UNMAKE VIOLENCE &gt;</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/1659573834903-2482H0A48VAI17A3NRRI/2.0-All-Bikes-3-17-22.gif</image:loc>
      <image:title>Work - THE PRO'S CLOSET — PRODUCT</image:title>
      <image:caption>Do you like to feel dumb while buying a bike? Didn’t think so! See how I guided 6 writers to strip jargon from hundreds of bike models. BYE BRO SPEAK &gt;</image:caption>
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      <image:title>Work - PREEMPTIVE LOVE</image:title>
      <image:caption>Preemptive Love wages peace in crisis communities. I wrote an email series which converted 41% of subscribers to first-time donors, aiding over 60,000 refugees. (I still can't believe it.) Our work for PLC was featured by MailChimp. FULL CASE STUDY &gt;</image:caption>
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      <image:title>Work - SBT GRVL — SOCIAL</image:title>
      <image:caption>SBT GRVL passed their last golden tickets to fundraise for PeopleForBikes. I led the social drop that sold every ticket in under 4 minutes. #IWANTMYSBT &gt;</image:caption>
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      <image:title>Work - VAIL RESORTS — DIGITAL</image:title>
      <image:caption>We know, we know—some of your best memories of 2020 happened on the slopes. You spent epic days with us, and we’re blushing. EPIC MOUNTAIN MOMENTS &gt;</image:caption>
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      <image:title>Work - WINSHAPE FOUNDATION</image:title>
      <image:caption>Based in the southeast, WinShape creates experiences that transform—for couples, families, and organizations. I created a brand guide defining consistent language for the parent brand and six ministries. FULL CASE STUDY &gt;</image:caption>
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      <image:title>Work - PREEMPTIVE LOVE COALITION</image:title>
      <image:caption>Preemptive Love Coalition wages peace at the front lines of crisis-stricken communities like Mosul and Allepo. I worked with the team at Whiteboard to produce an email series which converted 41% of subscribers to first time donors, resulting in over $60,000 in donations. Our work for PLC was featured in MailChimp's Agency Newsletter.</image:caption>
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      <image:title>Work - SHE IS ABLE</image:title>
      <image:caption>She Is Able helps women find hope and healing through the outdoors. I brought SIA’s brand online for the first time with foundational brand copy. She Is Able has been featured in Outside, Misadventures, and more.</image:caption>
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      <image:title>Who is she? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Who is she? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Who is she? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Taos Bakes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Taos Bakes</image:title>
      <image:caption>Former US Men’s Soccer player is down to #GetBaked.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>SBT GRVL - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>That moment when you’re almost, almost to the beer.</image:caption>
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      <image:title>SBT GRVL - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/e6c663fc-4242-4ae5-95de-f00cceb1e00c/Screen+Shot+2022-04-29+at+3.09.16+PM.png</image:loc>
      <image:title>Honest Work Strava Challenge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/48cefe7c-dbdc-485a-8fe0-6b95f7ffffbd/Screen+Shot+2022-04-29+at+2.56.45+PM.jpg</image:loc>
      <image:title>Honest Work Strava Challenge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/237897d9-7536-4605-bf72-8f033178fffe/Stravanew1.png</image:loc>
      <image:title>Honest Work Strava Challenge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/f60b8edb-6bbc-4e62-9479-6ec461538f67/Stravanew2.jpg</image:loc>
      <image:title>Honest Work Strava Challenge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lindseygaff.com/love-notes</loc>
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    <lastmod>2025-10-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/e0735a54-e480-4cd8-aadc-a60d84b25771/shapes-divider-staggered.png</image:loc>
      <image:title>Love notes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lindseygaff.com/tpc-product-copy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/b306bf4c-7f18-4829-923a-ba709e96298e/IMG_2782.PNG</image:loc>
      <image:title>TPC Product Copy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/687c9248-b7e6-4502-88ee-849d74a53e7f/tpccannonNEW.png</image:loc>
      <image:title>TPC Product Copy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/d98efd42-6f5a-4e45-a82a-e3c4a4777b93/2.1-All-Bikes-3-17-22.gif</image:loc>
      <image:title>TPC Product Copy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/b327f317-162d-4a52-a8b8-98444048b8bc/Screen+Shot+2022-07-14+at+5.15.35+PM.png</image:loc>
      <image:title>TPC Product Copy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/7864c24a-bef1-4f9b-9b61-6157c8ec99d3/tpcevilnNEW.png</image:loc>
      <image:title>TPC Product Copy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/3cc7f464-e537-4968-8623-97ffab02b718/tpcninerNEW.png</image:loc>
      <image:title>TPC Product Copy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/c7e188d8-b554-4c78-93a7-ade05404f95f/tpcallcityNEW.png</image:loc>
      <image:title>TPC Product Copy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lindseygaff.com/lightship</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/abe58f32-0cd5-4a41-a529-fe6d3df31965/final+cta.png</image:loc>
      <image:title>Lightship - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/4dae5251-ec58-4fee-a837-8d66ef66a330/truck%3A+field+image.png</image:loc>
      <image:title>Lightship - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/d4ad6877-b248-4793-a212-e7c1c7fcce0f/changing+thee+way.png</image:loc>
      <image:title>Lightship - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/318ede21-2bcf-47ca-acf7-0f3f0908bfa5/interior+top+photo.jpg</image:loc>
      <image:title>Lightship - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/ba48415e-2086-4276-9cde-de9d9091dce1/hero.png</image:loc>
      <image:title>Lightship</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/39e2786f-a0e4-43c8-9077-410acdf294ae/general+para%3A+CTA.png</image:loc>
      <image:title>Lightship - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/92029633-e6f5-455b-9b4a-4c460be2d777/interior+white+headline.png</image:loc>
      <image:title>Lightship - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/ffb4fba0-85c3-401d-a1cd-26362a621e3f/truck+on+gravel+road.png</image:loc>
      <image:title>Lightship - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/dc1f7224-bae3-409e-ba1d-ca8ba0dce1e8/tech+white+headline.png</image:loc>
      <image:title>Lightship - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/1678314414706-KAHO2DMD78HXW17PAZ4O/tech+callout+2.png</image:loc>
      <image:title>Lightship</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/1678314415555-K36DM0AFC128KMA2XYFY/tech+callout+1.png</image:loc>
      <image:title>Lightship</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/4b9bdfc0-1529-4cfd-95cc-c17572ccd485/exterior+white+headline.png</image:loc>
      <image:title>Lightship - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/1678313802153-JHD41MRM9FQQD0AQGY5X/interior+callout+1.png</image:loc>
      <image:title>Lightship</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/1678313802115-DP5GWWANOZS3TQV0676W/interior+callout+2.png</image:loc>
      <image:title>Lightship</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/1678314174348-I3NFE06LZKUHPKX2STFB/exterior+callout+1+.png</image:loc>
      <image:title>Lightship</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/1678314174906-D1RLHSC6UIXBVPD9AAFJ/exterior+callout+2.png</image:loc>
      <image:title>Lightship</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/06f6f395-776e-410d-9915-da3534efacff/Screen+Shot+2023-02-22+at+3.07.30+PM.jpg</image:loc>
      <image:title>Lightship</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/b9825573-e4c7-405a-b951-b7babea05900/tech+top+photo+2.jpg</image:loc>
      <image:title>Lightship - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lindseygaff.com/sweetgreen</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/80ac6b53-3322-4d91-9a8f-35b099451f2a/moodboard+12.png</image:loc>
      <image:title>Sweetgreen</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/b8d1fa4d-73f6-4aac-aff1-8e15f25d3fd4/Final+moodboard+v3.png</image:loc>
      <image:title>Sweetgreen - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/299cc999-f0c3-4ef1-8a72-2e4a06a38a34/moodboard5.jpg</image:loc>
      <image:title>Sweetgreen</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/5cbb2e95-ee51-41fb-91eb-55442802fbe8/moodboard2.jpg</image:loc>
      <image:title>Sweetgreen - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/586b093d6a49637ca18009f8/7de19d2f-2d3a-4693-9030-f0f1680cd5f3/moodboard+11.jpg</image:loc>
      <image:title>Sweetgreen - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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